Management and Communication Courses

ADVANCED SALES SKILLS

Duration : a 2 day course

Advanced Sales

Who should attend ?

Managers and staff who need to develop their sales skills.


Objectives

  • Control the sales interview

  • Capture the attention and interest of clients

  • Formulate structured questions to identify both the rational and the deeper needs of clients (the psychology of sales)

  • Describe both the characteristics and the advantages of their products/services for the client

  • Give appropriate proof that what they say is credible, workable, true

  • Handle objections and move on to the next step

  • Conclude with competence and confidence


Course content

Based on and referring constantly to participants’ own situations.

  • Defining the sales interview process

  • The 5 “Golden Rules” of successful sales

  • The first contact – capturing and maintaining attention and interest

  • Identifying both rational and emotive client motivation

  • Telephone techniques

  • Adapting the sales approach to the needs and behavioural style of the client – NLP, mirroring, reflective listening, buying signals, etc

  • Assessing and overcoming objections

  • Helping the client balance the pro’s and con’s of the sale

  • Concluding and fixing the details

  • Returning to the office with a sales action plan

  • Prospection