Management and Communication Courses

Who should attend ?

Those who are called on or who seek television, radio, press interviews to promote their Company or organisation.

Objectives

• Understand the priorities, the objectives and how the Media operate

• Use this knowledge to approach the Media and prepare the interviews

• Handle the interviews with competence and confidence

• Give the best possible image of themselves and their Company or organisation

• Use the Media to communicate powerful messages on a local, national and international level.

Course content and daily schedule

Maximum participant practice as both interviewee and interviewer (DVD recording, play back, feedback and evaluation).

• What the Media are looking for

• Deciding what messages and image the participants want to get across

• Planning and preparation for the interviews

• Types of interviews – TV, radio or press, prepared or “unprepared”

• Bridging, flagging, hooking and sound bites

• The interview checklist – do’s and don'ts

• Avoiding manipulation (the slant) and handling tricky questions

• Looking good, coming across well and becoming a successful spokesperson for your Company or Organisation.